Our story

In 1991, Daniel Guillemette founded Diversico, initially a small financial services firm. Formally trained as a tax expert, Daniel Guillemette began his career in 1984 as a financial security advisor.

For him, Diversico was an ideal opportunity to develop a unique company whose values and culture would set it apart from other players on the market. In 1996, the company acquired its first firm and Daniel decided to pursue his entrepreneurial ambitions with a strategy of growth through acquisition. In the 24 years between 1996 and 2020, Diversico acquired and integrated nearly 80 financial services firms.

Since the early 2000s, Diversico has invested in various innovative technologies. These technologies have served as one of the major drivers of growth for the company and its firms. The secret behind Diversico’s success is its business culture based on collective intelligence, its integration expertise and its technology resources. Now a large company, Diversico is a market leader in financial products thanks to its business model that is unique in Canada.

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mission diversico

A mission that guides our daily actions

Shaping a better world by putting people first and prioritizing relationships in our actions.

vision diversico

A clear vision

Clients and advisors are drawn to us because we have transformed the cold, impersonal idea of client care to the warm, personal idea of human care.

values Diversico

Embedded values